THE GROOVE STORE
Introducing our original items crafted from sustainable materials.
THE GROOVE STORE
Introducing our original items crafted from sustainable materials.
Embodying the uniqueness of its location in a place immersed in the reverberations of entertainment and the surrounding town, THE GROOVE STORE has to date offered not only original HOTEL GROOVE SHINJUKU merchandise, but ethical art magnets and other goods made in collaboration with modern artists. Starting this month we will be making a new addition to its lineup: an apparel series that will let you take the spirit of HOTEL GROOVE SHINJUKU and reminders of your trip here back to your everyday life. Not only did we choose designs that exude “groove,” but as a hotel concerned about sustainability, we also insisted on using such materials as organic cotton and recycled fibers. The items in this collection are perfect not only as a reward to yourself, but as presents for those close to you or as mementos of your trip. This is the perfect chance to take home original HOTEL GROOVE SHINJUKU apparel along with the memories of your special time spent with us.
■Original T-shirt “White x Blue
This t-shirt expresses the luxury of time to yourself spent at HOTEL GROOVE SHINJUKU by portraying a moment of immersion in reading and music. Made from 100% organic cotton that is soft on the skin and eco-friendly.
Sizes: S/M/L/XXL (unisex)
Material: 100% organic cotton
Price：5,500 yen
■Original T-shirt “Black x Orange
A unique design exuding “groove,” a rhythm that makes you move, which is also embodied in the hotel’s name. Made from 100% organic cotton that is soft on the skin and eco-friendly.
Sizes: S/M/L/XXL (unisex)
Material: 100% organic cotton
Price：5,500 yen
■Original Sweatshirt
With its universal appeal, subdued tone and ability to easily go with any style, this sweatshirt is sure to become a favorite in your wardrobe for years to come. Take the “groove experience” from your time spent at the hotel and walking the streets of Shinjuku back to your day-to-day life.
Sizes: S/M/L/XXL (unisex)
Material: 100% organic cotton
Price：8,800 yen
■Original Nylon Shorts
Green nylon shorts inspired by the diversity of Shinjuku Kabukicho and the HOTEL GROOVE SHINJUKU logo. Made from lightweight, fast drying 100% nylon. A functional item perfect for both active moments and everyday relaxing.
Sizes: S/M/L/XL (unisex)
Material: 100% nylon
Price：5,500 yen
■Original Cap
The iconic embroidery on this cap symbolizes the dynamism of the city and the hotel’s groove with a design and simple coloring that make it ideal for everyday wear. A unisex item that can also be a souvenir of your visit.
Size: One size fits all (56-59 cm, adjustable)
Material: 100% cotton
Price：4,400 yen
■Original Laundry Bag
A large capacity laundry bag useful for organizing your belongings or doing laundry at your destination as well as at home. A functional, stylish and eco-friendly item made using 100% recycled polyester.
Size: Approx. W400 x H560 x D270mm
Capacity: Approx. 60 L
Material: 100% recycled polyester
Price：2,750 yen
*Scheduled for sale in September.
■Original Embroidery Stickers (Seven designs total)
A collection of seven stickers that use fine embroidery to express iconic designs that portray different grooves with motifs symbolizing such things as the hotel’s laundry room and the surrounding city.
Price：1,320 yen
*Scheduled for sale in September.
Store Overview
＜THE GROOVE STORE＞
An ‘antenna shop’ for HOTEL GROOVE SHINJUKU that embodies the uniqueness of its location in a place filled with the reverberations of entertainment and the town. It offers limited-edition collectables created in collaboration with the modern artists who have produced art on display throughout the hotel as well as hotel-exclusive merchandise.
Location：18th Floor Lobby
Hours：10:00 am - 22:00 pm
Telephone：+81 3 6233 8888
Official website：https://www.hotelgroove.jp/en/thegroovestore/
*Prices shown include 10% consumption tax.
*Photos are for illustrative purposes only.
*Please note that operating hours and other information may be subject to change.